Question 1

Companies often use Internet-based technologies called a(n) __________ that permits communication between a company and its suppliers,distributors,and other partners.

Accepted Answer

A)   Internet service provider
B)   extranet
C)   intranet
D)   commercial online service
E)   web exchangeF) A) and D)
G) C) and D)

Question 2

important social trend is the continued concern for health and well-being in the United States.This is most likely evidenced by

Accepted Answer

A)   First Lady Michelle Obama's Let's Move! initiative to eliminate childhood obesity.
B)   the increased sales of Cigar Aficionado magazine.
C)   the opening of more Starbucks coffee boutiques in supermarkets.
D)   the upsizing of menu items at fast food restaurants.
E)   the introduction of tablet devices such as the iPad.F) All of the above
G) D) and E)

Question 3

purpose of the national Do Not Call Registry is to

Accepted Answer

A)   prevent manufacturers from being deluged with customer complaints during business hours.
B)   separate listed from unlisted phone numbers in telephone books and online information directories.
C)   divert enquiries from manufacturers to their suppliers that are ultimately responsible for product distribution.
D)   remove identification codes from mobile phones and tablet devices that would identify them as customers as well as their locations.
E)   protect consumers from unsolicited telemarketing calls.F) A) and D)
G) B) and D)

Question 4

Competitive pressures among existing firms depend on

Accepted Answer

A)   the current economic growth rate.
B)   the total number of established competitors.
C)   low fixed costs.
D)   the rate of industry growth.
E)   the availability of raw materials and natural resources.F) A) and D)
G) D) and E)

Question 5

is the difference between a patent and a copyright?

Accepted Answer

A patent gives inventors of new and nove...

Question 6

Demographers predict that the number of people in the U.S.aged 65 and over will __________ by 2030.

Accepted Answer

A)   almost double
B)   be significantly less than the number of children under 18 years old
C)   increase at the same rate as the rate for developing countries
D)   increase at the same rate as the rate for developed countries
E)   stay the same as todayF) A) and E)
G) B) and D)

Question 7

Because young people are postponing marriage and parenthood,this social trend will impact all of the following purchases EXCEPT:

Accepted Answer

A)   greeting cards.
B)   weddings.
C)   baby products.
D)   homes.
E)   child products.F) A) and B)
G) B) and C)

Question 8

Significant changes in attitudes of men and women have occurred during the past thirty years.However,__________ believe that there is still a need for improvement in the workplace and in politics.

Accepted Answer

A)   baby boomers
B)   women of Generation X
C)   men of Generation X
D)   women of Generation Y
E)   men of Generation YF) B) and E)
G) A) and B)

Question 9

seller's requirement that the purchaser of one product also buy another item in the line is called __________.

Accepted Answer

A)   exclusive dealing
B)   a requirement contract
C)   a tying arrangement
D)   an exclusive territorial distributorship
E)   a selective promotion contractF) B) and E)
G) A) and D)

Question 10

Which of the following trends identified in an environmental scan is a social trend?

Accepted Answer

A)   Online data collection leading to behavioral targeting will grow dramatically.
B)   Microbusiness impact will increase through peer-to-peer websites.
C)   International activity from Asia to Africa will grow as countries from these areas become sources of economic growth.
D)   There will be increasing regulatory guidance regarding green and environmental marketing claims.
E)   Consumer purchase decisions are becoming more values-based and focused on improving the world.F) A) and D)
G) A) and C)

Question 11

of the problems associated with self-regulation is

Accepted Answer

A)   the lack of a written code of ethics by firms in the industry.
B)   the intrusive enforcement by the FTC.
C)   the opportunity corporate for espionage by competitors.
D)   the absence of an industry association with the power to use moral suasion.
E)   noncompliance by members.F) A) and C)
G) C) and D)

Question 12

Which generational cohort is often referred to as the echo-boom or baby boomlet? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Accepted Answer

The generational cohort labeled Generati...

Question 13

Hoffman-LaRoche Ltd.and BASF AG,two international pharmaceutical companies,were ordered to pay $725 million in fines for plotting to raise and fix prices of vitamins used in virtually every home in the United States.This is an example of how __________ forces affect the marketing environment.

Accepted Answer

A)   economic
B)   ecological
C)   technological
D)   social
E)   regulatoryF) None of the above
G) A) and B)

Question 14

pricing component of the marketing mix is the focus of regulation from two perspectives:

Accepted Answer

A)   quantity discounts and price gouging.
B)   price fixing and price discounting.
C)   promotional allowances and trade allowances.
D)   selling and bartering.
E)   competitive pricing and illegal bartering.F) B) and E)
G) None of the above

Question 15

__________ established the Consumer Product Safety Commission to monitor product safety and establish uniform product safety standards.

Accepted Answer

A)   Nutritional Labeling and Education Act
B)   Consumer Protection Act
C)   Fair Packaging and Labeling Act
D)   Child Protection Act
E)   Consumer Product Safety ActF) C) and D)
G) A) and C)

Question 16

form of competition in which many sellers compete with their products on a substitutable basis within a price range is called

Accepted Answer

A)   pure competition.
B)   cross-market competition.
C)   an oligopoly.
D)   monopolistic competition.
E)   a monopoly.F) B) and D)
G) B) and C)

Question 17

Would you expect the music player (MP3)industry to be highly competitive? Provide support for your answer using the three components of competition.

Accepted Answer

(1)Entry-Barriers to entry are business ...

Question 18

18 months,Warner-Lambert Co.was required to include the following statement in all television advertisements for Listerine: "Listerine will not help prevent colds or sore throats or lessen their severity." The FTC imposed this requirement because previous advertising had caused consumers to believe Listerine was effective against colds.This is an example of the FTC action of

Accepted Answer

A)   corrective advertising.
B)   deceptive advertising.
C)   unethical advertising.
D)   cease-and-desist advertising.
E)   self-regulation.F) B) and C)
G) C) and E)

Question 19

Younger members of Generation Y born since 1994 are referred to as

Accepted Answer

A)   baby boomers.
B)   baby busters.
C)   millennials.
D)   echo boomlets.
E)   Gen Y siblings.F) A) and D)
G) None of the above

Question 20

The New Yorker Ad
-new technologies are expected to have impact on marketing.These are

Accepted Answer

A)   biotechnology, SmartGrids, natural user interfaces, and social networks.
B)   neuron technology, lithium batteries, cloud computing, and wireless power.
C)   crowdsourcing, genomics, QR codes, and CRT TVs.
D)   books, video conferencing, solar cells, and quantum dots.
E)   nanotechnology, autobots, cloud computing, and wireless power.F) A) and C)
G) All of the above

Exam 3: Scanning the Marketing Environment

Would you expect the music player (MP3)industry to be highly competitive? Provide support for your answer using the three components of competition.

Correct Answer
verified
(1)Entry-Barriers to entry are business ...
View Answer

Companies often use Internet-based technologies called a(n) __________ that permits communication between a company and its suppliers,distributors,and other partners.

Correct Answer
verified

Which generational cohort is often referred to as the echo-boom or baby boomlet? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Correct Answer
verified
The generational cohort labeled Generati...
View Answer

The New Yorker Ad -new technologies are expected to have impact on marketing.These are

Correct Answer
verified

Significant changes in attitudes of men and women have occurred during the past thirty years.However,__________ believe that there is still a need for improvement in the workplace and in politics.

Correct Answer
verified

important social trend is the continued concern for health and well-being in the United States.This is most likely evidenced by

Correct Answer
verified

pricing component of the marketing mix is the focus of regulation from two perspectives:

Correct Answer
verified

Demographers predict that the number of people in the U.S.aged 65 and over will __________ by 2030.

Correct Answer
verified

form of competition in which many sellers compete with their products on a substitutable basis within a price range is called

Correct Answer
verified

is the difference between a patent and a copyright?

Correct Answer
verified
A patent gives inventors of new and nove...
View Answer

Because young people are postponing marriage and parenthood,this social trend will impact all of the following purchases EXCEPT:

Correct Answer
verified

Hoffman-LaRoche Ltd.and BASF AG,two international pharmaceutical companies,were ordered to pay $725 million in fines for plotting to raise and fix prices of vitamins used in virtually every home in the United States.This is an example of how __________ forces affect the marketing environment.

Correct Answer
verified

of the problems associated with self-regulation is

Correct Answer
verified

Correct Answer
verified

Competitive pressures among existing firms depend on

Correct Answer
verified

Which of the following trends identified in an environmental scan is a social trend?

Correct Answer
verified

__________ established the Consumer Product Safety Commission to monitor product safety and establish uniform product safety standards.

Correct Answer
verified

purpose of the national Do Not Call Registry is to

Correct Answer
verified

seller's requirement that the purchaser of one product also buy another item in the line is called __________.

Correct Answer
verified

Younger members of Generation Y born since 1994 are referred to as

Correct Answer
verified

Exam 3: Scanning the Marketing Environment

Would you expect the music player (MP3)industry to be highly competitive? Provide support for your answer using the three components of competition.

Correct Answerverified(1)Entry-Barriers to entry are business ...View AnswerShow Answer

Companies often use Internet-based technologies called a(n) __________ that permits communication between a company and its suppliers,distributors,and other partners.

Correct AnswerverifiedShow Answer

Which generational cohort is often referred to as the echo-boom or baby boomlet? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Correct AnswerverifiedThe generational cohort labeled Generati...View AnswerShow Answer

The New Yorker Ad -new technologies are expected to have impact on marketing.These are

Correct AnswerverifiedShow Answer

Significant changes in attitudes of men and women have occurred during the past thirty years.However,__________ believe that there is still a need for improvement in the workplace and in politics.

Correct AnswerverifiedShow Answer

important social trend is the continued concern for health and well-being in the United States.This is most likely evidenced by

Correct AnswerverifiedShow Answer

pricing component of the marketing mix is the focus of regulation from two perspectives:

Correct AnswerverifiedShow Answer

Demographers predict that the number of people in the U.S.aged 65 and over will __________ by 2030.

Correct AnswerverifiedShow Answer

form of competition in which many sellers compete with their products on a substitutable basis within a price range is called

Correct AnswerverifiedShow Answer

is the difference between a patent and a copyright?

Correct AnswerverifiedA patent gives inventors of new and nove...View AnswerShow Answer

Because young people are postponing marriage and parenthood,this social trend will impact all of the following purchases EXCEPT:

Correct AnswerverifiedShow Answer

Hoffman-LaRoche Ltd.and BASF AG,two international pharmaceutical companies,were ordered to pay $725 million in fines for plotting to raise and fix prices of vitamins used in virtually every home in the United States.This is an example of how __________ forces affect the marketing environment.

Correct AnswerverifiedShow Answer

of the problems associated with self-regulation is

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Competitive pressures among existing firms depend on

Correct AnswerverifiedShow Answer

Which of the following trends identified in an environmental scan is a social trend?

Correct AnswerverifiedShow Answer

__________ established the Consumer Product Safety Commission to monitor product safety and establish uniform product safety standards.

Correct AnswerverifiedShow Answer

purpose of the national Do Not Call Registry is to

Correct AnswerverifiedShow Answer

seller's requirement that the purchaser of one product also buy another item in the line is called __________.

Correct AnswerverifiedShow Answer

Younger members of Generation Y born since 1994 are referred to as

Correct AnswerverifiedShow Answer

Correct Answer
verified
(1)Entry-Barriers to entry are business ...
View Answer

Correct Answer
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Correct Answer
verified
The generational cohort labeled Generati...
View Answer

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A patent gives inventors of new and nove...
View Answer

Correct Answer
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