Question 1

-The __________ provides for registration of a company's trademark, such as the 3M Post-it Flag+ Highlighter Trademark above. Note the registered trademark symbol shown in the Post-it Brand logo.

Accepted Answer

A)  Patent Act
B)  Clayton Act
C)  Sherman Antitrust Act
D)  Lanham Act
E)  The FTC ActF) None of the above
G) A) and B)

Question 2

Marketspace refers to

Accepted Answer

A)  the two-way buyer-seller electronic communication in a computer-mediated environment in which the buyer controls the kind and amount of information received from the seller.
B)  websites that allow people to congregate online and exchange views on topics of common interest.
C)  Internet search engines used for the purpose of data mining.
D)  an information- and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunication technologies and digitized offerings.
E)  the blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and onlineF) None of the above
G) B) and D)

Question 3

Many fast food restaurants, including Burger King, McDonald's, and Wendy's, no longer use polystyrene containers (which do not degrade as quickly as paper in a landfill)  for packaging their products. Rather, these firms wrap their burgers in recycled paper wrappers, containers, and bags, usually clearly marked as such. These fast-food restaurants are practicing

Accepted Answer

A)  triple-top line marketing.
B)  green marketing.
C)  consumerism.
D)  an ecological code of ethics.
E)  cause marketing.F) D) and E)
G) All of the above

Question 4

A recent study of business executives reported that __________ had witnessed ethically troubling behavior.

Accepted Answer

A)  7%
B)  18%
C)  25%
D)  45%
E)  62%F) B) and C)
G) A) and E)

Question 5

Generation X

Accepted Answer

A)  is the least healthy generation since the 1940s.
B)  accounts for the largest amount of consumer spending.
C)  is the largest segment of business travelers.
D)  is interested in distinctive, memorable, and personal experiences.
E)  includes younger members known as millennials.F) C) and E)
G) B) and C)

Question 6

Corporate culture manifests itself in many different ways: the ethical behavior of top management, expectations for ethical behavior present in formal codes of ethics, and

Accepted Answer

A)  contracts and agreements between members of the same industry.
B)  state and local laws regarding ethical business behavior.
C)  the dress codes, manner of work, and sayings of its employees.
D)  the socially responsible behaviors of its customers.
E)  the involvement of shareholders with an organization's day-to-day marketing decisions.F) B) and D)
G) A) and E)

Question 7

The demographic characteristics of the population and its culture are referred to as

Accepted Answer

A)  attitudinal forces.
B)  psychographic forces.
C)  social forces.
D)  cultural forces.
E)  market forces.F) A) and B)
G) A) and C)

Question 8

__________ is often disguised as gifts, consultant fees, and favors, but is used to gain an unethical advantage over competitors.

Accepted Answer

A)  Economic espionage
B)  Utilitarianism
C)  Business intelligence
D)  Oligopoly
E)  BriberyF) C) and D)
G) All of the above

Question 9

Which of the following statements about sustainable development is most accurate?

Accepted Answer

A)  A company that always makes its furniture from rare tropical woods is practicing sustainable development.
B)  Currently, sustainable development is a luxury that only large multinational companies can engage in.
C)  Sustainable development is achieved when a firm's sales growth rate increases an average of 1-2% per year for a period of at least five years.
D)  A company that uses overseas child laborers to manufacturer its products to reduce costs does not practice sustainable development.
E)  Unfortunately, only a small number of consumers care whether a company practices sustainable development.F) A) and E)
G) B) and C)

Question 10

Green technologies such as smart grid electricity services, online energy management, and consumer-generated energy are __________ forces that would be identified through an environmental scan.

Accepted Answer

A)  social
B)  competitive
C)  regulatory
D)  technological
E)  economicF) A) and E)
G) A) and B)

Question 11

Stakeholder responsibility refers to

Accepted Answer

A)  the view that an organization has an obligation to those who can affect the achievement of its objectives.
B)  the obligation of a firm to price its products or services at a level whereby the consumer is treated fairly and the firm is still able to make a profit.
C)  the duty of a firm to maximize profits for its owners or stockholders.
D)  the concept that no expansion or additional research and development will occur until a company is making a profit.
E)  the idea that organizations are part of a larger society and are accountable to that society for their actions.F) A) and B)
G) A) and C)

Question 12

Explain marketspace and its relevance for marketing.

Accepted Answer

The transformative power of technology m...

Question 13

The first major federal legislation passed to encourage competition in the United States was the

Accepted Answer

A)  Sherman Antitrust Act.
B)  Lanham Act.
C)  Federal Trade Commission Act.
D)  Robinson-Patman Act.
E)  Clayton Act.F) D) and E)
G) None of the above

Question 14

The form of competition where just a few companies control the majority of industry sales is referred to as __________.

Accepted Answer

A)  pure competition
B)  cross-market competition
C)  an oligopoly
D)  monopolistic competition
E)  a monopolyF) A) and B)
G) A) and C)

Question 15

Culture refers to the

Accepted Answer

A)  moral and ethical beliefs of a family passed down from generation to generation.
B)  set of values, ideas, and attitudes that are learned and shared among the members of a group.
C)  pastimes associated with the fine arts, such as ballet, music, and theater.
D)  standard or pattern of behaviors that is typical or expected of a group.
E)  description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation.F) C) and E)
G) None of the above

Question 16

One reason some people don't like to buy clothing from Internet retailers is the inability to know if the clothes will fit once they have arrived. ImageTwin has developed a scanning system that obtains the measurements of individuals of all different sizes, which is then fed into a database. So, when you want to buy something at LandsEnd.com, you can see a 3D image of what the item should look like on your body. This is an example of the __________ force in the marketing environment.

Accepted Answer

A)  economic
B)  technological
C)  sociocultural
D)  competitive
E)  marketing mixF) A) and B)
G) C) and D)

Question 17

Source Perrier S.A., the supplier of Perrier bottled water, exercised __________ when it recalled 160 million bottles of water in 120 countries after traces of a toxic chemical was found in 13 bottles. The recall cost the company $35 million, and the profit from $40 million in lost sales. Even though the chemical was not harmful to humans, the president of the company believed it was his duty to remove "the least doubt, as minimal as it might be, to weigh on the image of the quality and purity of our product."

Accepted Answer

A)  moral idealism
B)  utilitarianism
C)  cause marketing
D)  profit responsibility
E)  stakeholder responsibilityF) B) and E)
G) None of the above

Question 18

All of the following federal laws are designed to protect consumers EXCEPT:

Accepted Answer

A)  Consumer Product Safety Act.
B)  FTC Act of 1914.
C)  Nutritional Labeling and Education Act.
D)  Digital Millennium Copyright Act.
E)  Child Protection Act.F) A) and B)
G) A) and C)

Question 19

By 2050, the world's population is expected to be __________.

Accepted Answer

A)  5.0 billion
B)  5.7 billion
C)  6.1 billion
D)  7.9 billion
E)  9.6 billionF) A) and D)
G) B) and E)

Question 20

Generation X is defined as the generation of children born __________.

Accepted Answer

A)  between 1946 and 1964
B)  between WWI and WWII
C)  between 1965 and 1976
D)  between 1977 and 1994
E)  since the millenniumF) None of the above
G) B) and C)

Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Marketspace refers to

Correct Answer
verified

All of the following federal laws are designed to protect consumers EXCEPT:

Correct Answer
verified

Which of the following statements about sustainable development is most accurate?

Correct Answer
verified

Green technologies such as smart grid electricity services, online energy management, and consumer-generated energy are __________ forces that would be identified through an environmental scan.

Correct Answer
verified

By 2050, the world's population is expected to be __________.

Correct Answer
verified

The first major federal legislation passed to encourage competition in the United States was the

Correct Answer
verified

Explain marketspace and its relevance for marketing.

Correct Answer
verified
The transformative power of technology m...
View Answer

Culture refers to the

Correct Answer
verified

Correct Answer
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A recent study of business executives reported that __________ had witnessed ethically troubling behavior.

Correct Answer
verified

-The __________ provides for registration of a company's trademark, such as the 3M Post-it Flag+ Highlighter Trademark above. Note the registered trademark symbol shown in the Post-it Brand logo.

Correct Answer
verified

Stakeholder responsibility refers to

Correct Answer
verified

Corporate culture manifests itself in many different ways: the ethical behavior of top management, expectations for ethical behavior present in formal codes of ethics, and

Correct Answer
verified

Generation X

Correct Answer
verified

__________ is often disguised as gifts, consultant fees, and favors, but is used to gain an unethical advantage over competitors.

Correct Answer
verified

The form of competition where just a few companies control the majority of industry sales is referred to as __________.

Correct Answer
verified

Correct Answer
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Correct Answer
verified

The demographic characteristics of the population and its culture are referred to as

Correct Answer
verified

Generation X is defined as the generation of children born __________.

Correct Answer
verified

Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Marketspace refers to

Correct AnswerverifiedShow Answer

All of the following federal laws are designed to protect consumers EXCEPT:

Correct AnswerverifiedShow Answer

Which of the following statements about sustainable development is most accurate?

Correct AnswerverifiedShow Answer

Green technologies such as smart grid electricity services, online energy management, and consumer-generated energy are __________ forces that would be identified through an environmental scan.

Correct AnswerverifiedShow Answer

By 2050, the world's population is expected to be __________.

Correct AnswerverifiedShow Answer

The first major federal legislation passed to encourage competition in the United States was the

Correct AnswerverifiedShow Answer

Explain marketspace and its relevance for marketing.

Correct AnswerverifiedThe transformative power of technology m...View AnswerShow Answer

Culture refers to the

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A recent study of business executives reported that __________ had witnessed ethically troubling behavior.

Correct AnswerverifiedShow Answer

-The __________ provides for registration of a company's trademark, such as the 3M Post-it Flag+ Highlighter Trademark above. Note the registered trademark symbol shown in the Post-it Brand logo.

Correct AnswerverifiedShow Answer

Stakeholder responsibility refers to

Correct AnswerverifiedShow Answer

Corporate culture manifests itself in many different ways: the ethical behavior of top management, expectations for ethical behavior present in formal codes of ethics, and

Correct AnswerverifiedShow Answer

Generation X

Correct AnswerverifiedShow Answer

__________ is often disguised as gifts, consultant fees, and favors, but is used to gain an unethical advantage over competitors.

Correct AnswerverifiedShow Answer

The form of competition where just a few companies control the majority of industry sales is referred to as __________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The demographic characteristics of the population and its culture are referred to as

Correct AnswerverifiedShow Answer

Generation X is defined as the generation of children born __________.

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The transformative power of technology m...
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