Question 1

Compare and contrast the concept and use of blogging and microblogging for business communication.

Accepted Answer

A microblog is a variation on blogging i...

Question 2

As a compositional mode for electronic media,narratives intentionally withhold key pieces of information as a way of pulling readers or listeners into a story or other document.

Accepted Answer

A) True 
 B)False

Question 3

At the beginning of an article or webpage,a(n) ________ functions as a miniature version of the document,giving readers all the key points while skipping over details.This compositional mode can also function as a review,reminding readers of the key points they've just read.

Accepted Answer

A)  summary
B)  orientation
C)  critique
D)  teaser
E)  narrativeF) A) and B)
G) A) and C)

Question 4

Media curation sites allow professionals and consumers with expertise or interest in a particular field to collect and republish material on a particular topic.

Accepted Answer

A) True 
 B)False

Question 5

Yolanda runs an online store that sells maternity wear.Her business has grown significantly over the past couple of years and Yolanda needs additional funding to scale up her operations further.She draws up a detailed business plan to present to potential investors and has it printed and bound.Her best friend Sasha feels that using printed documents is outdated and that Yolanda would make a better impression by mailing out soft copies of her plan to potential investors.Which of the following arguments best rationalizes Yolanda's choice of medium?

Accepted Answer

A)  This business plan needs to reach several groups of investors spread across the country.
B)  I need to make a formal impression with this business plan.
C)  I need to be able to update content frequently and in real time to keep investors updated of new developments.
D)  An interactive discussion is required in order to convince investors of the potential of my business model.
E)  I need a relatively inexpensive medium of communication to communicate with multiple investors.F) D) and E)
G) C) and D)

Question 6

Messages on business-oriented blogs that are designed for large audiences should be carefully scripted and written in a "corporate voice" that is impersonal and objective.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following is an effective strategy for business communication on social networks?

Accepted Answer

A)  Change the company's personality randomly to suit unique social networking environments.
B)  Disable the group feature on social networks to prevent the formation of biased special-interest groups.
C)  Inject conventional promotional efforts into all social networking conversations.
D)  Maintain a consistent compositional mode across networks.
E)  Facilitate community building.F) B) and D)
G) C) and D)

Question 8

Richard is the marketing manager of a company that manufactures and retails bicycles.The company,started by an ardent cyclist with $50 in his pocket,has an interesting history.Richard has framed this as an inspiring story that highlights the victory of small-business over big corporations and put it on the company's website.Identify the compositional mode used by Richard for this message.

Accepted Answer

A)  orientation
B)  conversation
C)  summary
D)  narrative
E)  tutorialF) A) and B)
G) B) and D)

Question 9

In which of the following situations should you use a printed message over electronic alternatives?

Accepted Answer

A)  when you are communicating with a person who is in a different location
B)  when you need a permanent, unchangeable, or secure record
C)  when you need to build a close interpersonal relationship
D)  when you need to have an interactive discussion
E)  when you need a relatively inexpensive medium of communicationF) A) and B)
G) A) and C)

Question 10

Which of the following is a risk of using IM for business communication?

Accepted Answer

A)  less versatile than text messaging
B)  security problems, including computer viruses and network infiltration
C)  potential for misuse as a one-to-many broadcast method higher than that for email
D)  more expensive than phone calls and emails
E)  not widely availableF) None of the above
G) A) and E)

Question 11

AttachED! is an online service that enables individual and organizational members to form connections and share information.It addresses the needs of small scale businesses,industries,and focuses on sales-related communication.AttachED! is an example of a(n) ________.

Accepted Answer

A)  electronic data interchange
B)  social network
C)  firmware
D)  podcast
E)  integrated development environmentF) D) and E)
G) B) and E)

Question 12

Which of the following is a tip for composing effective email messages?

Accepted Answer

A)  Type in long emails rather than sending long attached documents.
B)  Use the "return receipt requested" feature for all messages.
C)  Avoid sending long, complex messages via email.
D)  Use multiple fonts, colors, and all caps to highlight your main points.
E)  Avoid using email signatures since they come across as being impersonal.F) D) and E)
G) C) and E)

Question 13

Messages on Twitter are examples of ________.

Accepted Answer

A)  IMs
B)  text messages
C)  teleconferencing
D)  microblogs
E)  podcastsF) A) and D)
G) B) and E)

Question 14

To create successful content on social media,it is best to stick to an informal style of writing with witty headlines and avoid thinking before posting because audiences prefer spontaneous conversational writing.

Accepted Answer

A) True 
 B)False

Question 15

Social media empowers stakeholders as participants in the communication process by allowing them to share content,revise content,respond to content,or to contribute new content.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following is an effective strategy for business communication on social networks?

Accepted Answer

A)  Disable the group feature on social networks to prevent the formation of special-interest groups.
B)  Inject conventional promotional efforts into all social networking conversations.
C)  Change the company's personality to fit in with the respective social network.
D)  Join existing conversations on social networks.
E)  Maintain a consistent compositional mode across networks.F) A) and E)
G) A) and B)

Question 17

Orientations intentionally withhold key pieces of information as a way to pull readers or listeners into a story or other document.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is true about adapting the three-step writing process to podcasting?

Accepted Answer

A)  Unlike written communication, there is no use for previews, transitions, and reviews in podcasting.
B)  Scanning back and forth to find specific parts of an audio or video message is much easier than with textual messages.
C)  Think of varied themes so you can bounce from one to another over time for higher audience satisfaction.
D)  Effective podcasts, like effective stories, have a clear beginning, middle, and end.
E)  Frequently bouncing from one theme to another will help you engage a larger audience.F) A) and B)
G) D) and E)

Question 19

William has drafted the following email message to the HR manager of Hi-Tech Systems,enquiring if the company has a position open for Software Developer.Analyze the message and point out errors that will likely reduce the effectiveness of the communication.Redraft the email by following the tips for effective email messages.
From: william.chandler@mail.com
To: lily.shafton@hitechsystems.com
Subject: Need help
Hi Lily,
Thank you for your time.I am a graduate in Computer Engineering from the Sydenham College of Technology,Lawrenceville,GA.I am presently looking for a job as a software developer and am interested in working for Hi-Tech Systems.
I have been following the company for several years now,and IMHO,it is the best place for a fresher in the industry to learn and grow.Hi-Tech Systems has distinguished itself as the company to have filed for the HIGHEST NUMBER OF PATENTS in 2010! It has also been selected as EMPLOYER OF THE YEAR by leading business magazines for four years in a row.I mean,what's not to like?
I passed with honors at Sydenham and received the "MOST PROMISING STUDENT OF THE YEAR" prize at our graduation.I am a good team player and was voted leader of my student team.
PFA my résumé.Please let me know if you have a suitable position open for me.
I hope to hear from you soon.
Regards,
William Chandler

Accepted Answer

Student answers may vary.The answers sho...

Question 20

Which of the following is true about using the various compositional modes for electronic media?

Accepted Answer

A)  When posting status updates, you should actively engage with the audience by posting even the most trivial information that you find interesting.
B)  Avoid using phrases such as "for beginners" or "advanced level" in the titles of your tutorials as doing so will alienate readers looking for different learning levels.
C)  When writing reference material, organize your material in a way that discourages skimming.
D)  Narratives work best when they have an intriguing beginning that piques readers curiosity, a good middle, and an inspiring or instructive ending that gives readers useful information.
E)  Teasers are effective ways of generating readers interest and must be used extensively to help your material stand out from the clutter.F) A) and B)
G) A) and E)

Exam 6: Crafting Messages for Electronic Media

AttachED! is an online service that enables individual and organizational members to form connections and share information.It addresses the needs of small scale businesses,industries,and focuses on sales-related communication.AttachED! is an example of a(n) ________.

Correct Answer
verified

As a compositional mode for electronic media,narratives intentionally withhold key pieces of information as a way of pulling readers or listeners into a story or other document.

Correct Answer
verified

To create successful content on social media,it is best to stick to an informal style of writing with witty headlines and avoid thinking before posting because audiences prefer spontaneous conversational writing.

Correct Answer
verified

Which of the following is true about using the various compositional modes for electronic media?

Correct Answer
verified

Which of the following is an effective strategy for business communication on social networks?

Correct Answer
verified

In which of the following situations should you use a printed message over electronic alternatives?

Correct Answer
verified

Correct Answer
verified
Student answers may vary.The answers sho...
View Answer

Compare and contrast the concept and use of blogging and microblogging for business communication.

Correct Answer
verified
A microblog is a variation on blogging i...
View Answer

Social media empowers stakeholders as participants in the communication process by allowing them to share content,revise content,respond to content,or to contribute new content.

Correct Answer
verified

Correct Answer
verified

Which of the following is a risk of using IM for business communication?

Correct Answer
verified

Media curation sites allow professionals and consumers with expertise or interest in a particular field to collect and republish material on a particular topic.

Correct Answer
verified

Which of the following is true about adapting the three-step writing process to podcasting?

Correct Answer
verified

Which of the following is an effective strategy for business communication on social networks?

Correct Answer
verified

Messages on business-oriented blogs that are designed for large audiences should be carefully scripted and written in a "corporate voice" that is impersonal and objective.

Correct Answer
verified

Orientations intentionally withhold key pieces of information as a way to pull readers or listeners into a story or other document.

Correct Answer
verified

At the beginning of an article or webpage,a(n) ________ functions as a miniature version of the document,giving readers all the key points while skipping over details.This compositional mode can also function as a review,reminding readers of the key points they've just read.

Correct Answer
verified

Messages on Twitter are examples of ________.

Correct Answer
verified

Which of the following is a tip for composing effective email messages?

Correct Answer
verified

Correct Answer
verified

Exam 6: Crafting Messages for Electronic Media

AttachED! is an online service that enables individual and organizational members to form connections and share information.It addresses the needs of small scale businesses,industries,and focuses on sales-related communication.AttachED! is an example of a(n) ________.

Correct AnswerverifiedShow Answer

As a compositional mode for electronic media,narratives intentionally withhold key pieces of information as a way of pulling readers or listeners into a story or other document.

Correct AnswerverifiedShow Answer

To create successful content on social media,it is best to stick to an informal style of writing with witty headlines and avoid thinking before posting because audiences prefer spontaneous conversational writing.

Correct AnswerverifiedShow Answer

Which of the following is true about using the various compositional modes for electronic media?

Correct AnswerverifiedShow Answer

Which of the following is an effective strategy for business communication on social networks?

Correct AnswerverifiedShow Answer

In which of the following situations should you use a printed message over electronic alternatives?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedStudent answers may vary.The answers sho...View AnswerShow Answer

Compare and contrast the concept and use of blogging and microblogging for business communication.

Correct AnswerverifiedA microblog is a variation on blogging i...View AnswerShow Answer

Social media empowers stakeholders as participants in the communication process by allowing them to share content,revise content,respond to content,or to contribute new content.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following is a risk of using IM for business communication?

Correct AnswerverifiedShow Answer

Media curation sites allow professionals and consumers with expertise or interest in a particular field to collect and republish material on a particular topic.

Correct AnswerverifiedShow Answer

Which of the following is true about adapting the three-step writing process to podcasting?

Correct AnswerverifiedShow Answer

Which of the following is an effective strategy for business communication on social networks?

Correct AnswerverifiedShow Answer

Messages on business-oriented blogs that are designed for large audiences should be carefully scripted and written in a "corporate voice" that is impersonal and objective.

Correct AnswerverifiedShow Answer

Orientations intentionally withhold key pieces of information as a way to pull readers or listeners into a story or other document.

Correct AnswerverifiedShow Answer

At the beginning of an article or webpage,a(n) ________ functions as a miniature version of the document,giving readers all the key points while skipping over details.This compositional mode can also function as a review,reminding readers of the key points they've just read.

Correct AnswerverifiedShow Answer

Messages on Twitter are examples of ________.

Correct AnswerverifiedShow Answer

Which of the following is a tip for composing effective email messages?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Student answers may vary.The answers sho...
View Answer

Correct Answer
verified
A microblog is a variation on blogging i...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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