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Exam 9: Culture, Ethnicity, Social Class, Family and Household Influences

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Question 41

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Conspicuous consumption can help explain why different classes buy different products.

A) True
B) False

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Question 42

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Unlike a brand, a culture cannot be represented symbolically.

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B) False

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Question 43

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Which of the following is not one of the sociological variables used to explain how families function?

According to Chapter 9, which country has contributed the greatest number of immigrants to the United States?

Over the past 40 years, there has been an increase in loyalty to traditional churches and religions.

The influence of peers and media is important in the adoption process.

At which stage of the family life cycle is the family most satisfied with its financial position?

A new metrosexual consumer is emerging who has the characteristics of both male and female consumers.

During purchase, the amount of price negotiation expected by both seller and buyer is culturally determined.

Although media reflects societal values, it cannot influence the values of individuals.

Structural variables affecting families and households include such things as the age of the head of the household or family, marital status, presence of children and employment status.

Chapter 9 acknowledges that changes in values may alter the responses of consumers to which of the following?

Consumer socialization is the acquisition of consumption-related cognitions, attitudes, and behaviors.

When expanding globally, McDonald's discovered that it did not need to adjust its menu to reflect the cultural preferences of local markets.

Many factors affect how we, as individuals and as societies, live, buy and consume.

What begins as a trend or style for an ethnic market segment can become a mainstream cultural norm or symbol.

A major institution that transmits values to consumers is education.

The term functional roles can be used as another way to describe expressive roles.

It is almost always easier to change cultural values through advertising than it is to change the marketing mix to conform to these values.

Social class is defined as relatively permanent and homogeneous divisions in a society into which individuals or families sharing similar values, lifestyles, interests, wealth, status, education, economic position, and behavior can be categorized.