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Entry of firms in a monopolistically competitive industry is characterized by two externalities.List these externalities and briefly describe how consumers and existing firms are influenced by these externalities.

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Business-stealing effect: incumbent firm...

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Table 17-3 Traci's Hairstyling is one salon among many in the market for hairstyling. The following table presents cost and revenue data for Traci's Hairstyling. Table 17-3 Traci's Hairstyling is one salon among many in the market for hairstyling. The following table presents cost and revenue data for Traci's Hairstyling.    -Refer to Table 17-3.When maximizing profit,what price does Traci's charge for hairstyling? A) $20 B) $25 C) $30 D) $35 -Refer to Table 17-3.When maximizing profit,what price does Traci's charge for hairstyling?


A) $20
B) $25
C) $30
D) $35

E) A) and D)
F) None of the above

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A law that restricts the ability of hotels/motels to advertise on billboards outside of a resort community would likely lead to


A) a decrease in profits for all hotels/motels.
B) reduced efficiency of local lodging markets.
C) a request by consumers to increase the number of billboards.
D) increased price competition among hotels/motels in the community.

E) A) and B)
F) None of the above

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Policymakers have generally come to accept the view that advertising enhances the efficiency of markets.

A) True
B) False

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The debate over whether advertising serves a valuable purpose in society is definitively answered by economists who study the tastes and preferences of individuals.

A) True
B) False

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Because a monopolistically competitive firm has some market power,in the long-run the price of its good exceeds its


A) average revenue.
B) average total cost.
C) marginal cost.
D) profit per unit.

E) None of the above
F) B) and D)

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When the loss from a business-stealing externality exceeds the gain from a product-variety externality,


A) firms are more likely to operate at efficient scale.
B) there are likely to be too many firms in a monopolistically competitive market.
C) market efficiency is likely to be enhanced by the entry of new firms.
D) the market structure is likely to be in transition.

E) B) and C)
F) B) and D)

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In the study done by Lee Benham on advertising for eyeglasses,


A) advertising increased the average price.
B) advertising decreased the average price.
C) there was no difference in price, but quality was better in the states that didn't allow advertising.
D) advertising appeared to have no effect whatsoever in the states that permitted advertising.

E) A) and C)
F) B) and C)

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Figure 17-5 Figure 17-5    -Refer to Figure 17-5.This figure depicts a situation in a monopolistically competitive market.How much consumer surplus will be derived from the purchase of this product at the monopolistically competitive price? A) $200.00 B) $312.50 C) $400.00 D) $800.00 -Refer to Figure 17-5.This figure depicts a situation in a monopolistically competitive market.How much consumer surplus will be derived from the purchase of this product at the monopolistically competitive price?


A) $200.00
B) $312.50
C) $400.00
D) $800.00

E) C) and D)
F) A) and B)

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Professional organizations (for example,the American Medical Association and the American Bar Association)have been active advocates for regulation to restrict the right of professionals to advertise.Describe what economic incentives might exist for existing professionals to restrict advertising.

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If advertising increases information abo...

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Table 17-1 Table 17-1    -Refer to Table 17-1.This table shows the demand schedule,marginal cost,and average total cost for a monopolistically competitive firm.How much profit will this firm earn when it chooses its output to maximize profit? A) A $4 loss. B) A $2 loss. C) A $6 profit. D) A $16 profit. -Refer to Table 17-1.This table shows the demand schedule,marginal cost,and average total cost for a monopolistically competitive firm.How much profit will this firm earn when it chooses its output to maximize profit?


A) A $4 loss.
B) A $2 loss.
C) A $6 profit.
D) A $16 profit.

E) A) and B)
F) B) and C)

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Suppose that monopolistically competitive firms in a certain market are experiencing losses.In the transition from this initial situation to a long-run equilibrium,


A) the number of firms in the market decreases.
B) each existing firm experiences a decrease in demand for its product.
C) each firm experiences an upward shift to its marginal cost and average total cost curves.
D) each existing firm's average total cost falls to bring economic profit back to zero.

E) B) and C)
F) B) and D)

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Eunice consumes Coke exclusively.She claims that there is a clear taste difference and that competing brands of cola leave an unsavory residual taste in her mouth.However,in a blind taste test,Eunice is found to prefer generic store-brand cola to Coke eight out of ten times.The results of Eunice's taste test would reinforce claims by critics of brand names that


A) consumers are always willing to pay more for brand names.
B) brand names cause consumers to perceive differences that do not really exist.
C) brand names cause consumers to be more sensitive to product differences.
D) brand names are a form of socially efficient advertising.

E) B) and D)
F) None of the above

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Suppose for some firm that average total cost is minimized at Q₁ units of output.For a monopolistically competitive firm in long-run equilibrium,Q₁


A) is also the level of output at which marginal cost equals average total cost.
B) exceeds the level of output at which there is a point of tangency between the demand curve and the average total cost curve.
C) exceeds the level of output at which marginal revenue equals marginal cost.
D) All of the above are correct.

E) A) and B)
F) A) and C)

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Results of the study done by Lee Benham on advertising for eyeglasses would suggest that


A) brand loyalty and market power in the eyeglass market was likely to be more pervasive in states that allowed advertising.
B) eyeglass sales were more profitable in states that allowed advertising.
C) optometrists would not be supportive of advertising restrictions.
D) optometrists would enthusiastically endorse advertising restrictions.

E) C) and D)
F) None of the above

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Figure 17-5 Figure 17-5    -Refer to Figure 17-5.This figure depicts a situation in a monopolistically competitive market.How much profit will the monopolistically competitive firm earn in this situation? A) A $10 profit. B) A $20 profit. C) A $200 profit. D) No profit, since monopolistically competitive firms never earn economic profit. -Refer to Figure 17-5.This figure depicts a situation in a monopolistically competitive market.How much profit will the monopolistically competitive firm earn in this situation?


A) A $10 profit.
B) A $20 profit.
C) A $200 profit.
D) No profit, since monopolistically competitive firms never earn economic profit.

E) A) and B)
F) A) and C)

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Under which of the following market structures would the highest output of a particular good be produced?


A) Perfect competition
B) Monopolistic competition
C) Oligopoly
D) Monopoly

E) B) and C)
F) A) and D)

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