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Exam 8: Global Marketing

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Question 31

Multiple Choice

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Which of the following statements regarding global segmentation, targeting, and positioning is true?

A) Companies must continually adjust products and marketing strategies to meet the changing needs of global markets.
B) Global segmentation, targeting, and positioning activities are far less complicated than the same activities in the domestic market.
C) When developing a global STP strategy, it is best to define segments by geography alone.
D) Segmentation, targeting, and positioning activities for global markets do not differ substantially from that of domestic markets.
E) The "golden rule" for global STP activities for firms is to never alter a firm's marketing mix to serve the needs of global markets.

F) A) and E)
G) A) and C)

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Question 32

True/False

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Global expansion often begins when a firm receives an order for its product from another country.

A) True
B) False

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Question 33

Multiple Choice

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Economic measures like GDP and GNI do not fully account for a country's economic health because they measure only

Tariffs, quotas, and currency exchange policies affect global

Core Publishing Company learned that when selling overseas, local fulfillment can be more cost-effective, and it also can decrease delivery time and improve customer service. This is an example of a global ________ strategy.

The greater the wealth of a country, generally, the better the opportunity a firm will have in that particular country.

Chris is trying to determine what went gone wrong with the campaign he had planned in Latin America for his company's product. He narrowed the issues down to sociocultural factors, specifically

Assume you are advising the Nepalese government about trade policies. What options does the government have? Which would you recommend to stimulate the domestic economy?

Chris is gathering information about the general economic environment in Nepal. In doing so, he will look for information about the general economic environment, market size and population growth rate, and

What are the five major trade agreements that cover two-thirds of the world's international trade?

When Ford Motor Company decided to sell the Fiesta-in the same form and design-around the globe, instead of selling different versions in different countries, this was part of Ford's global ________ strategy.

What is the difference between a strategic alliance and a joint venture?

In parts of Europe, including Belgium, Italy, Spain, Greece, and France, sales are allowed only twice a year, in January and June or July.

To determine the market potential for its particular product or service, a firm should use

The United States imports more goods from China than it exports to China. This is known as

How do tariffs affect markets?

India, like some other countries, may require entering firms to create ________ when expanding into their markets, limiting outsiders' control of businesses.

Brazil has a high power distance score on Hofstede's cultural dimensions graph. What does this mean to someone looking to market a product in that country?

The term trade deficit refers to

Direct investment offers the firm complete control over its operations in the foreign country.