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​Which of the following goods is most likely to be associated with monopolistic competition?


A) ​Gasoline
B) ​Milk
C) ​Cookies
D) ​Wheat

E) A) and B)
F) None of the above

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A profit-maximizing firm in a monopolistically competitive market differs from a firm in a perfectly competitive market because the firm in the monopolistically competitive market


A) chooses its profit-maximizing quantity where marginal revenue equals marginal cost.
B) sells its product in a highly-concentrated market.
C) faces a downward-sloping demand curve for its product.
D) can earn profits in the long run.

E) A) and B)
F) A) and C)

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Figure 16-2. The figure is drawn for a monopolistically competitive firm. Figure 16-2. The figure is drawn for a monopolistically competitive firm.   -Refer to Figure 16-2. Suppose that average total cost is $36 when Q=24. What is the profit-maximizing price and resulting profit? A) P=$24, profit=$0 B) P=$36, profit=$144 C) P=$36, profit=$48 D) P=$36, profit=$0 -Refer to Figure 16-2. Suppose that average total cost is $36 when Q=24. What is the profit-maximizing price and resulting profit?


A) P=$24, profit=$0
B) P=$36, profit=$144
C) P=$36, profit=$48
D) P=$36, profit=$0

E) B) and D)
F) None of the above

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Figure 16-14 Figure 16-14   -Refer to Figure 16-14. Which of the following best describes the profit-maximizing outcome for the firm depicted here? A) This firm is earning a short run profit, but will earn zero profit in the long run. B) This firm is incurring a short run loss, but will earn zero profit in the long run. C) This firm is earning zero profit in the short run, but will earn a positive profit in the long run. D) This firm is in long run equilibrium and will continue to earn zero profit. -Refer to Figure 16-14. Which of the following best describes the profit-maximizing outcome for the firm depicted here?


A) This firm is earning a short run profit, but will earn zero profit in the long run.
B) This firm is incurring a short run loss, but will earn zero profit in the long run.
C) This firm is earning zero profit in the short run, but will earn a positive profit in the long run.
D) This firm is in long run equilibrium and will continue to earn zero profit.

E) None of the above
F) A) and B)

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Figure 16-11 Figure 16-11   -Refer to Figure 16-11. If this firm profit-maximizes, how much profit or loss will it earn? -Refer to Figure 16-11. If this firm profit-maximizes, how much profit or loss will it earn?

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The debate over whether advertising serves a valuable purpose in society is definitively answered by economists who study the tastes and preferences of individuals.

A) True
B) False

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Which of the following is a commonly-cited benefit of advertising?


A) Advertising can be a signal of the quality of a product.
B) Advertising impedes competition.
C) Advertising reduces the deadweight loss associated with monopolistic competition.
D) Advertising encourages free entry, which increases profits.

E) B) and C)
F) A) and B)

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When firms in a monopolistically competitive market engage in price-related advertising, defenders of advertising argue that


A) the quality of products sold in the market always increases.
B) customers are less likely to be informed about other characteristics of the product.
C) new firms are discouraged from entering the market.
D) each firm has less market power.

E) B) and C)
F) A) and D)

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A profit-maximizing firm in a monopolistically competitive market is characterized by which of the following?


A) average revenue exceeds marginal revenue
B) marginal revenue exceeds average revenue
C) average revenue is equal to marginal revenue
D) revenue is always maximized along with profit

E) A) and B)
F) B) and D)

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Figure 16-11 Figure 16-11   -Refer to Figure 16-11. The profit for this firm is A) $375. B) $500. C) $1000. D) $1250. -Refer to Figure 16-11. The profit for this firm is


A) $375.
B) $500.
C) $1000.
D) $1250.

E) A) and B)
F) B) and C)

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Figure 16-9 The figure is drawn for a monopolistically-competitive firm. Figure 16-9 The figure is drawn for a monopolistically-competitive firm.   -Refer to Figure 16-9. Efficient scale is reached A) at 100 units. B) between 100 and 133.33 units. C) at 133.33 units. D) beyond 133.33 units. -Refer to Figure 16-9. Efficient scale is reached


A) at 100 units.
B) between 100 and 133.33 units.
C) at 133.33 units.
D) beyond 133.33 units.

E) All of the above
F) C) and D)

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Which of the following conditions is characteristic of a monopolistically competitive firm in long-run equilibrium?


A) P > MR and P = MC
B) ATC = demand and MR = MC
C) P < MC and demand = ATC
D) P > ATC and demand > MR

E) B) and D)
F) All of the above

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Adibok knows that it produces and sells high quality athletic shoes. Wurkout knows that it produces and sells low quality athletic shoes. According to the signaling theory of advertising,


A) both Adibok and Wurkout have incentives to spend large amounts of money on advertising for their athletic shoes.
B) Adibok has an incentive to spend a large amount of money on advertising for its athletic shoes, but Wurkout does not.
C) Wurkout has an incentive to spend a large amount of money on advertising for its athletic shoes, but Adibok does not.
D) neither Adibok nor Wurkout has an incentive to spend a large amount of money on advertising for their athletic shoes.

E) B) and C)
F) A) and C)

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Figure 16-11 Figure 16-11   -Refer to Figure 16-11. If this firm profit-maximizes, how much revenue will it earn? -Refer to Figure 16-11. If this firm profit-maximizes, how much revenue will it earn?

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When a new firm considers entering a market, it takes into account only the profit it would make. What are the two external effects that occur in the market that the firm does not consider?

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product-variety exte...

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Figure 16-10 The figure is drawn for a monopolistically-competitive firm. Figure 16-10 The figure is drawn for a monopolistically-competitive firm.   -Refer to Figure 16-10. In order to maximize its profit, the firm will choose to produce A) 100 units of output, and its profit will be negative. B) 100 units of output, and its profit will be zero. C) 133.33 units of output, and its profit will be negative. D) 133.33 units of output, and its profit will be zero. -Refer to Figure 16-10. In order to maximize its profit, the firm will choose to produce


A) 100 units of output, and its profit will be negative.
B) 100 units of output, and its profit will be zero.
C) 133.33 units of output, and its profit will be negative.
D) 133.33 units of output, and its profit will be zero.

E) B) and C)
F) C) and D)

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Defenders of advertising


A) concede that advertising increases firms' market power.
B) concede that advertising makes entry by new firms more difficult.
C) contend that firms use advertising to provide useful information to consumers.
D) All of the above are correct.

E) None of the above
F) A) and B)

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Scenario 16-3 Peter operates an ice cream shop in the center of Fairfield. He sells several unusual flavors of organic, homemade ice cream so he has a monopoly over his own ice cream, though he competes with many other firms selling ice cream in Fairfield for the same customers. Peter's demand and cost values for sales per day are given in the table below. (Everyone who purchases Peter's ice cream buys a double scoop cone because it's so delicious.) Scenario 16-3 Peter operates an ice cream shop in the center of Fairfield. He sells several unusual flavors of organic, homemade ice cream so he has a monopoly over his own ice cream, though he competes with many other firms selling ice cream in Fairfield for the same customers. Peter's demand and cost values for sales per day are given in the table below. (Everyone who purchases Peter's ice cream buys a double scoop cone because it's so delicious.)   -Refer to Scenario 16-3. How many ice cream cones should Peter sell in one day to maximize his profits? -Refer to Scenario 16-3. How many ice cream cones should Peter sell in one day to maximize his profits?

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Which of the following pairs illustrates the two extreme examples of market structures?


A) perfect competition and oligopoly
B) perfect competition and monopoly
C) monopoly and monopolistic competition
D) oligopoly and monopolistic competition

E) A) and C)
F) B) and D)

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The market structure in which each firm has a monopoly over the product it makes, but many other firms make similar products that compete for the same customers is called

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monopolist...

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