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Exam 6: Crafting Messages for Electronic Media

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Question 1

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Beth is sending an email to her manager to update him about the status of her project.Which of the following subject lines would best capture her manager's attention?

A) Project update
B) Thompson project update - more information needed for Module 3
C) More information needed
D) Thompson project update - Module 3

E) B) and C)
F) All of the above

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Question 2

Multiple Choice

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When should you NOT use a printed message?

A) When you want to make a formal impression
B) When you are legally required to provide information in printed form
C) When you need more efficient internal or external communication
D) When you need a permanent, unchangeable, or secure record

E) A) and C)
F) A) and B)

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Question 3

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When following the three-step process in developing blogs,what is involved in completing your blog?

How do companies use social networks to gather market intelligence,for marketing communication,and for recruiting employees and connecting with contractors and suppliers?

In order to use IM more effectively and efficiently for business communication,you should ________.

Which of the following is a tip for using IM more efficiently and effectively for business communication?

Frustration with email is so high in some companies that managers are making changes to reduce or even eliminate its use for internal communication.

IM offers greater speed than email,simple operation,and fewer problems with unwanted messages or security and privacy problems.

Which of the following is true about adapting the three-step writing process for successful blogging?

________ are online services that enable individual and organizational members to form connections and share information.

Good business blogs and microblogs ________.

In which of the following situations would you choose to use a printed message over electronic media?

Which of the following is true about writing business emails?

Which of the following is true about the human side of electronic communication?

At the beginning of an article or webpage,a ________ functions as a miniature version of the document,giving readers all the key points while skipping over details,and often helping a reader decide whether to invest the time needed to read the full document.This compositional mode can also function as a review,reminding readers of the key points they've just read.

People tend to read in a linear way.

List the nine compositional modes for electronic media.Assume that you are a corporate communications executive at D-Max,a large manufacturer and retailer of a wide range of clothing,furniture,and home decor.Which of these modes would you use to outline your company's history on the company website? Would you use the same mode when offering your new summer line of clothing,furniture,and decor on the website? If not,which mode(s)would you use for this purpose? Explain your answer.

Please use the information below to answer the following question(s) : Katie owns a small company that offers facility management and housekeeping services to businesses. She writes the following message to the COO of Primus Healthcare, offering the services of her company and asking for an appointment to give a sales presentation. Read the following message: To: harry_maslow@primushealth.com From: katie.nair@starservices.com Sub: Sales presentation Hi Harry, Want to sign on for specialized housekeeping services designed for the unique needs of large hospitals such as yours? Our company has been providing facility management and housekeeping services to local businesses for more than two years now. The past year has seen us specializing in serving the needs of hospitals and clinics in the area. In fact, two of our key personnel have diplomas in hospital management and are well aware of the specific needs of the industry. IMHO, your hospital will benefit greatly from switching to Star Services for your housekeeping needs. Our innovative waste management system is guaranteed to cut your costs by at least 25 percent and complies with all safety regulations. What's more, our services are customized to the smallest detail to precisely match your requirements. All this at a rate no higher than what you are paying right now. Please let me know what time would be good for you to attend a sales presentation detailing our services and special offers. For more information about our range of services and to read customer testimonials, please visit our website. Ciao! Katie Director, Star Services Office: 678-456-1234 Mobile: 678-123-4567 -Which of the following would be the best subject line for the above message?

________ are used in social media to share how-to advice.

It is important for a business to anchor its online presence in a ________,a web presence the business owns and controls.